I was looking up stuff about Marie Antoinette and of course I came across pictures of all the wonderful pastries and cakes and goodies made for the movie by the world famous Ladurée and I decided that it would be cool to do some research on the place so here is some quick history of the place. I will also be making a category in the Pictures section because I found so many wonderful pictures of some of the things they sell. So please check out the picture page. Oh and also definitely check out this blog post I found this woman made of Ladurée its absolutely amazing. Click here to check it out.

It all began in 1862, when Louis Ernest Ladurée, a man from the southwest, created a bakery at 16 rue Royale in Paris. At that time, the Madeleine is a neighborhood of growing business where the greatest architects of the French luxury are already installed

In 1871, while Baron Haussmann was giving a new face in Paris, a fire led to the transformation of the bakery pastry.

The decoration of the pastry shop was entrusted to Jules Cheret – famous poster of the century.
It draws on the painting techniques used for the ceiling of the Sistine Chapel and the Opera Garnier. Integrating them into his work, it gives depth and relief to the ceilings, he adorns chubby angels and in particular the “Pastry angel” who will inspire all the latest graphic design from home.
Under the Second Empire, cafes developed and are becoming more luxurious. They pose the beautiful Parisian society. They become, with chic restaurants around the Madeleine, the venues you the most prestigious of Paris.
The beginning of this century saw a frenzy of Paris taken for outings and entertainment. Parisians flock to the Expo. The women also change, they want to meet new people gold circles and literary salons are no longer fashionable.
Souchard Joan, wife of Ernest Ladurée had the idea to mix styles: the Parisian café and pastry, and thus gives rise to an early tea in the capital.
The tea room will have a distinct advantage over coffees that can accommodate women freely.
Opening an exhibition on the 1st floor is made in 1930 by Pierre Desfontaines – cousin of Louis Ernest Ladurée.
The story begins with the macaroon Laduree Pierre Desfontaines, cousin of Louis Ernest Ladurée, who in the mid-twentieth century, had the good idea to attach two by two macaroon shells and garnish with a delicious ganache . Since that time, the recipe has not changed.
The refined atmosphere and rich history of the Ladurée attracted David Holder and his father Francis Holder – founder of Holder. In 1993, they decide to buy, promote and expand the famous house.
In September 1997, Ladurée opened at 75 Avenue des Champs Elysees. Francis Holder and David Holder – President of Ladurée, imagine the most beautiful avenue in the world, an authentic and refined.
Attributes provided the most luxurious style of Napoleon III, the marble friezes of ancient times is near. The suite of small rooms on the first floor decorated with a precious furniture makes this place a unique address in Paris, a symbol of “the art of French living.”
Ladurée Champs Elysées, true praise of gluttony and innovation pastry. Every moment of creation is lived intensely, that’s why twice a year, like fashion designers, home imagines new desserts like the nun in pink, raspberry pink Saint Honore, the Layered the licorice, Macaron.
The Holder Group hopes to raise awareness and develop this century home in the major capitals of the world …
Here, even a little video that makes you dream:
For more information:
Published in: on May 20, 2011 at 9:14 pm  Leave a Comment  

The URI to TrackBack this entry is:

RSS feed for comments on this post.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: